Time To Make Some Money

The game continues as brilliant developers focus on raising money from brilliant investors. The missing piece in many plans is execution of the sales strategy. Eyeballs do not equal revenue. Advertisers have more choices than ever when it comes to putting their brand in front of their target market. Although I am continually impressed with technology developers ability to create products that produce eyeballs I am skeptical about how many will be able to turn their product into a viable business. It is great to think that these new technologies will catch the eye of Google or Microsoft but with few exceptions, these businesses will eventually need to stand on their own or find themselves looking for the next big idea. New revenue opportunities are presenting themselves on a daily basis. The difficult part is weeding through the clutter to get to the strategies that will produce profitable returns. Advertisers are not looking to these new technologies for branding opportunities. They are looking for a deep engagement by the audience with their brand. Many promise this engagement but only a select few will be able to deliver.